The Story Of Florasis
Florasis (花西子) was born in 2017 by the West Lake (西湖) in Hangzhou, China. A powerful muse revered by poets and painters for millennia, the West Lake remains an inspiration to this day. Since conception, we set out to explore the wisdom of traditional beauty rituals while honoring the philosophy of Chinese aesthetics. By combining cutting-edge technology with in-depth research of nourishing floral essences, our products unify makeup and skincare. A marriage of science and art, our products are a gift and legacy to inner health, outer beauty, and ancient craftsmanship.
BRAND ELEMENTS
THE NAME
A homage to the power of the natural world and feminity, we envision a goddess standing amongst blossoming flowers. Thus, "Flora" and "Sister" became Florasis.
THE LOGO
An icon of Chinese design. The petite window (小轩窗, xiǎo xuān chuāng) signifies our dedication to classic design, style, and balance.
Partners
Du Juan
Florasis Brand Ambassador
Liu Shishi
Florasis Cleansing · Global Brand Ambassador
Bai Lu
Florasis Brand Friend
Our Six Promises
Devotion to Heritage
We blend culture with makeup, and tradition with fashion, to bring out the elegant, fashionable beauty of women.
Devotion to Research & Development
We are dedicated to formula research and continuous product refinement, building a global supply chain management system so that, together, we can create outstanding products.
Devotion to Floral Beauty
We explore the wisdom of ancient Chinese beauty rituals passed down through generations and fuse it with modern science and technology, striving for cosmetics that are natural, healthy, and combine both makeup and skincare.
Devotion to Co-Creation with Our Users
We recruit product testers, dig deep into user needs, conduct thorough experience evaluations, and co-create our products together with our community.
Devotion to High-Quality Service
We provide our customers with logistics, products, and services aimed at maximizing customer satisfaction.
Devotion to Social Welfare
We commit ourselves fully to social welfare initiatives such as disaster relief, women's support, and intangible cultural heritage preservation, striving to create social value.
Concentric Lock
Xiang Yonglin
Heir to the Traditional Lock Restoration Craft
Co-developer of Florasis' Concentric Lock Lipstick Series
Wood Carving
Du Jufang
Wood Carving Artisan
Co-developer of Florasis' Wood Carving Lipstick Series
Miao Series
Li Shining & Long Taiyang
Heirs to the Miao Silver Forging Craft
Co-developers of Florasis' Miao Series
Ceramic Series
Reviving the Beauty of Ding Kiln White Porcelain
Ding kiln white porcelain is one of the shining pearls in the history of Chinese ceramics. As one of the five most renowned kilns of the Song Dynasty,
its white porcelain is known for being thin and light, with a pure glaze and richly textured, three-dimensional patterns.
Creative Chinese Makeup
Uncovering and reimagining Chinese beauty.
Florasis Intelligent
Manufacturing Ecosystem
Redefining Global Beauty Standards with Florasis Craftsmanship
